Interview Questions

Suppose you are the manager of VIVO’s Tmall flagship store. The store is currently facing the following problems:

1.Product prices in the store are higher than those in other channels;
2.The store frequently experiences out-of-stock issues;
3.Store traffic has declined significantly year-on-year;
4.Customer service staffing is insufficient, and negative reviews cannot be handled;
5.Store decoration is rough, and materials often contain typos and other errors;
6.Trying to recall memories;
7.Promotional intensity and frequency are insufficient compared with other channels.

Please select the three most important problems to be solved, analyze the causes, and propose solutions. Discussion time: 40 minutes; presentation time: 5 minutes.

Overall Process

Distribution of the question — 30-second self-introduction — leaderless group discussion.
Results were fed back that afternoon; unfortunately, I was not selected.

Review

1.Most of the time, the interviewers were looking at resumes and did not listen to the discussion process; it is suspected that I was rejected because of my resume;
2.The interviewers themselves were Tmall store operations staff, so they may dislike certain special tactics used by other channels. In the future, I will not proactively mention related strategies.